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[30th July 2015]

Discovery Education receives the distinguished CINDY award for its Tower of London live, national school assembly
CINDY Award - Gold winner

The International Cinema Industry celebrates Discovery Education’s efforts to raise awareness for the “Why Remember?” campaign by presenting the number one non-fiction media company with a Gold Cindy Award.

United Kingdom, 30 July 2015 -- Discovery Education received a Gold Cindy Award in the International Cinema in Industry (CINDY) competition’s education category for Remembrance: A National School Assembly, a live broadcast from the Tower of London. CINDY Awards are presented to those individuals and groups who have produced programming that achieves the highest levels of excellence in production value and message effectiveness.

Almost a million students watched Remembrance: A National School Assembly, from 20 countries. Over 700,000 of them were in 4,333 UK schools – in total, the largest audience Discovery Education has ever achieved for a live broadcast. During the thirty-minute virtual, school assembly, webcast from the Tower of London on 10 November 2014, students experienced a close-up of the poppy installation to understand its symbolism and connection with the centenary of the First World War. Additionally, students performed war poetry and heard interviews with key figures, like the creator of the ceramic poppies, Paul Cummins. The Assembly also featured a digital project linking children in Islington, London with a school in Ontario, Canada.

Streamed on the Internet between Remembrance Sunday and Armistice Day, the live nature of the Assembly allowed schools a collective moment of reflection and remembrance. Aimed at Key Stage 2 and Key Stage 3, but suitable for all ages, the programme raised awareness for the “Why Remember?” campaign run by the Historic Royal Palaces, which was designed to engage teachers and children in schools across the UK to help them understand the historical importance of the war that started 100 years ago.

Lewis Bronze MBE, Director of Content at Discovery Education, commented, “We are honoured to be presented with such a notable award that received over 9,600 entries from around the world. Discovery Education is committed to creating engaging and thought provoking content for teachers and students, so we are thrilled that our efforts are recognised with the CINDY Awards.

The assembly remains a valuable resource for teachers and students, viewed on-demand by nearly 36,000 people at Teachers and students used Twitter to share the experience. For comments and photos from around the globe, please view #RemembranceAssembly, and to watch an archive of the virtual event, visit

About Discovery Education

Discovery Education empowers teachers and captivates pupils by providing high-quality, dynamic, digital content to primary and secondary schools across the United Kingdom.

Discovery Education offers a range of services and opportunities for schools to meet the needs of students in the digital age. With award-winning digital content, interactive lessons, virtual experiences with some of Discovery's most talented presenters and contributors, classroom contests and challenges, professional development and more.

Discovery Education is a division of Discovery Communications, the number one non-fiction media company in the world, which includes the popular global television networks Discovery Channel, Science Channel and Animal Planet.

For more information about Discovery Education’s services and resources, visit


Since 1959, the CINDY Awards have been honouring interactive and linear media for both broadcast and non-broadcasts applications. The awards, which originated as an industrial film competition, was created by the Industry Film Producer’s Association (IFPA), an American professional producer’s organisation. A decade later, this group became the Informational Film Producers of America, and in 1984, the Association of Visual Communicators (AVC). Today, 12 Regional and 2 International CINDY Award events are presented annually by the International Association of Audio Visual Communicators (IAAVC), an organisation that continues to promote theatrical, broadcast, non-broadcast, and interactive media producing professionals throughout the world.

For more details about CINDY, please go to