Nike and Discovery Education announce UK-wide programme to get primary school children moving ‘Active Kids Do Better’ will support teachers and parents to increase kids’ activity throughout the school day. A nationwide drive to get primary school children moving was announced by Nike and Discovery Education today. ‘Active Kids Do Better’ will encourage pupils to be active for at least an hour each day, as part of a new education programme for schools. The new initiative will support schools and parents to get kids moving, delivering simple resources, tools and activities for use throughout the school day and at home. Reaching thousands of pupils across the country, Active Kids Do Better will help teachers to create active school environments and children to lead healthier lives. The collaboration focuses on movement, active play and fun, and gives teachers the resources they need to get kids moving before, during and after school. Research shows that regular physical activity throughout the day can lead to better behaviour, attendance and academic performance among children. Dan Burrows, Senior Director of Community Impact EMEA for Nike said: “Nike believes that kids are Made to Play, and we are excited to partner with Discovery Education as part of our long-term commitment to get kids moving. Today’s kids are part of the least active generation in history, yet we know that active children do better in every way. By helping schools to become active schools we hope to help every child thrive in school and in life.” Catherine Howard, Director of Educational Partnerships at Discovery Education said: “Discovery Education is delighted to be joining forces with Nike to launch this important new initiative to primary schools. We know that busy schedules can leave little time for exercise, so we’re making it easy for parents and teachers to build movement and play into daily routines. We’ll be working with Nike to create exciting resources, challenges and support for schools and parents, making everyday activity achievable and most importantly fun.” Active Kids Do Better is now in development, and will be rolled out to schools in early 2018. One of the programme’s key elements will encourage schools to pledge commitment to daily activity in the classroom, playground and beyond.